Desk Research – We analyze your existing data to have a thorough understanding of your business. This helps us review brand strategy, marketing plans, campaigns, and more before customizing your branding service.

Market Research – We conduct qualitative and quantitative market research for your business. This helps us understand your position among the competitors in the market, which can help us in making clever decisions to increase your brand awareness.

Brand Tracking – We monitor your brand’s performance over a specific period to understand how your brand is perceived, how your marketing activities are powerful in conveying your desired messages, and the impact of your brand and communications.

Brand Insights and Recommendations – Based on all the above, our brand specialists will generate a brand insights report which will serve as a foundation for the development of your brand. These insights will also be presented to you.

Brand Positioning – Our brand strategists apply their creativity and strategic thinking to your brand insights to create a unique essence for your brand.

Brand Perception – Customer value proposition (CVP) defines how your brand is perceived by your target audience. Employee value proposition (EVP) defines how a motivated employee views your brand’s vision and values.

Rankraze uses proven tools, techniques, workshops, and stakeholder engagement to define and refine your CVP and EVP.

Brand Architecture – Brand architecture allows us to plan, organize, and manage your brand in the market. In simple words, it is the structure of the brand strategy. It defines how your brand will be presented at a corporate, divisional, product, and service level. 

Name Generation – A brand name is the one that creates the first impression of your business. So, we ensure that we get it right. We help you in choosing a brand name to reflect your brand essence and make a real impact on your target customers.

Logo Design – Further to name generation, is designing a new visual identity for your business. A logo is a strong corporate identity for your business. It is what conveys the essence and values of your business. Logo design generally includes elements such as fonts, color palettes (primary and secondary), secondary design devices, an image or photographic style, icon styles, infographic styles, and more.

As a leading branding agency in Chennai, India we create logos that reflect your brand positioning, are simple, memorable, unique, functional, and most importantly appropriate for your business.

The tone of Voice – From creating taglines to slogans, our brand specialists are experts in developing verbal identities that can communicate your brand message in a clear, concise manner to your target audience.

Copywriting – We’ve got your customer’s attention, now what do you want to say? Apart from visuals, high-quality content is more important to achieve your brand’s objective. Our branding agency experts help in creating content that can help your brand be seen and heard.

Brand Guidelines – Being branding specialists in Chennai, India we know that a strong brand position needs consistent application across all mediums. Thus, we create invincible branding guidelines to ensure your brand logo, typography, colors, iconography, and images are applied correctly and consistently.

Website Design and Development – As a leading digital marketing agency in Chennai, India we know that in this digital world a website is the face of your business. Our team develops highly adaptive, responsive, and intuitive website designs that allure customer and brings in more traffic for your business.

Digital Marketing – Being the core of Rankraze, we go above and beyond to market your new or updated brand. We offer Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and more, to increase your brand’s visibility and bring in more revenue for your business.

Copywriting – Our content creators can bring life to your brand through their words. We create copy that instantly connects with your target audience and delivers the exact message of your brand.