Europe Study Centre
Digital Marketing For Education Consulting Firm
How We Helped ESC Generate 4 Cr Rupees In 15 Months With Just 17 Lakh Rupees Ad Budget?
Industry
- Study Abroad Consulting
- Overseas Education
About ESC
Europe study centre is India’s premier ISO accredited education consulting company engaged in Students recruitment and actively involved in the promotion of Immigration abroad.
The Struggle
Abroad Education Consulting is a heavily crowded market with huge competition. College graduates see 100s of “Study Abroad” everyday. So it’s not easy to stand out from the competition. It’s not easy, but it’s possible. We did it.
The Real Challenges
- ESC tried advertising on traditional media like Local TV Channels, Newspapers, etc. Expensive but they didn’t get any tangible results.
- ESC were solely relying on Google Ads (i.e. Low hanging fruits) which is the most expensive advertising channel on the internet.
- ESC couldn’t scale their business as they weren’t getting leads consistently.
Campaign Objective
- Generate students and parents leads at optimum cost.
- Leverage Facebook and YouTube to create brand awareness.
- Retarget interested people with our offer.
Challenges
- Heavy Competition
- Raising Lead Generation Costs
- Expensive Traditional Media Advertising
The Big Idea
Targeting students alone didn’t help ESC to get leads consistently. So we uniquely targeted parents aged between 40 and 50 on Facebook. Lead cost reduced by half and ESC got more leads consistently.
The Execution
We laser targeted parents and students separately on Facebook with direct response ad creatives. The messaging, images, and copy resonated with our target audience resulting in huge number leads for optimum ad budget.
Platforms Leveraged
- YouTube
- Google Ads
- SEO
Transformation of ESC
We helped ESC generate 4Cr in revenue within 18 months. This paved way for expanding their Chennai branch and scaling it with ease.
The Results
+ 21,000
Leads Generate
16.81 Lakhs
Ad Spent
26.06 Lakhs
Reach
23 Million
Impressions
2 Lakhs
Engagement
24
Return On Ad Spend
4 Cr+
Revenue Generated