Digital Marketing For GAD
We Helped This Life Coach Reach 1,930 Potential Leads On A ₹3.4 Lakh Budget
Industry
- Leadership Coach
- Business Strategy Consultant
About GAD
Gerald Arun Das (GAD) is an ambitious and inspiring business leader who is educating his students to help them create strategic alliances with businesses around the globe to increase their revenue, profits, exposure, and grow their outreach.
The Struggle
We had to completely reinvent GAD’s brand image along with his existing marketing strategies to create a pristine digital marketing routine that’s reliant on social media models and sales funnels. This instantly inclined his business trajectory and helped him triple his reach in a matter of months.
The Real Challenges
- GAD didn’t have an established marketing strategy while approaching us and was solely dependent on referral marketing and word of mouth.
- Since GAD’s existing marketing models were based on referrals and word of mouth, they were non-scaleable and unpredictable.
- GAD lacked consistency in his lead generation schemes which directly impacted his revenue and growth.
Campaign Objective
- Create a consistent lead generation pipeline.
- Target interested leads while cutting down the cost of acquisition.
- Reinvent GAD’s branding, marketing messages and outlook.
- Nurture the leads with sufficient information throughout several phases that’s easy to consume.
The Big Idea
Improve GAD’s brand trust, face image, awareness, and reliability through high-performing social media models, ultimately making people believe in GAD’s vision and promise.
The Execution
We began to educate interested leads that we acquired from our social media funnels with a free webinar hosted on a dedicated landing page which further helped us filter quality prospects from the rest. This strategy worked well and improved GAD’s reputation and brand awareness.
Platforms Leveraged
- YouTube
The Results
+ 2056
Leads Generate
2.5 Lakhs
Ad Spent
3.6 Lakhs
Reach
2 Lakhs
Engagement
2.6
Revenue Generated
6
Months Duration