Digital Marketing Workshop in Chennai,India

8 Modules | 40+ Advance Tools | 15 + Hours Classroom Training | 7+ Certifications

Rated as
4.5/5

14 Reviews | FEB 01 & 02 | 10 AM – 5 : 30 PM | Limited Seats  

About the Event

An average person sees around 3000 advertisements every day. In this digital world, people spend most of their time browsing the internet & a digital ad gains more attention than all other advertisements. More than 75% of the world’s population uses the internet every day. 

Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” This is a true story. To have a successful business or to make a career in this successful industry, you need to gain a lot of experience & Knowledge.

That’s why we’re here offering you the Best Digital Marketing Workshop. In this workshop, you will learn almost all the important aspects of Digital Marketing & have Hands-on experience in online marketing. 

Grab this amazing opportunity. Enroll in this Two-day Workshop on Digital Marketing & explore a new career or develop your business.

8 Modules in 1

MODULE 1: DIGITAL MARKETING INTRODUCTION/BASICS
  • Digital Marketing Introduction
  • Digital Marketing Vs Traditional Marketing
  • Why Digital Marketing is Important?
  • Digital Customer Journey
  • Types of Digital Marketing
MODULE 2: WEBSITE HOSTING & CREATION (WORDPRESS)
  • How to buy domain & host your own website?
  • Creating A Simple Website using WordPress
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
  • Introduction To Search Engine Optimization
  • Ranking Factors for Search Engines
  • Types of SEO
  • Indexing & Crawling
  • On Page Optimization
  • OFF page Optimization
MODULE 4: Google My Business - Local SEO
  • What is Google my Business?
  • How to Create a Local Listing in Search Engine?
  • Steps to verify the listing
  • Things to Check in Google My business dashboard
  • Google Reviews
  • Case Study
MODULE 5: GOOGLE SEARCH CONSOLE & GOOGLE ANALYTICS:
    • What is Google Search Console?
    • Adding site and verification
    • Submitting Sitemaps & Indexing
    • Search queries analysis & External Links report
    • Crawls stats and Errors
    • How to Set Up Google Analytics & Install the Tracking Code On Your Website
    • What is Google Analytics & How it works
    • How to Analyze Real-Time Reports
    • How to Analyze Audience Reports
    • How to Analyze Acquisition Reports
    • How to Analyze Traffic Sources Reports
    • How to Analyze Behavior Reports?
    • Visitors & Demographics
    • How to Set Up Goals in Google Analytics
    • How to Set Up Ecommerce Tracking in Google Analytics
MODULE 6: SEARCH ENGINE MARKETING – Google Ad words
    • What is Search Engine Marketing?
    • Google Adwords Overview
    • How to setup a google adwords account
    • Types of Ads
    • Google Ad words Targeting, Placement & Bidding
    • Ad words Tools
    • Creating a new text ad – Google adwords
    •  
MODULE 7: SOCIAL MEDIA MARKETING (SMM)
    • Importance of Social Media Marketing
    • Trending Social Media Platforms
    • Facebook & Instagram Overview
    • Page Vs Profile Vs Group
    • How to Create a Perfect Facebook Page For Business
    • How to Organically increase Page followers & Post Engagement
    • How to create a beautiful Facebook post using Canva
    • Facebook & Instagram Advertising And its types
    • Creating Facebook & Instagram Post engagement ads
    • Twitter Overview
    • Creating Strong Profiles On Twitter
    • Followers, ReTweets, Clicks, HashTags
    • LinkedIn, Pinterest, Quora, Tiktok Overview
    •  
MODULE 8: EMAIL MARKETING:
  • What Is Email Marketing?
  • Best Email Marketing tools
  • How to Integrate MailChimp with WordPress
  • How to Track Email Sign Ups with Google Analytics
  • How to Turn Your Homepage Into a Landing Page
  • How to Create an Email Campaign in Mailchimp
  • Email Analytics 5 Metrics to Track

About Rankraze

This two-days Workshop on Digital Marketing is conducted by Rankraze Digital Marketing Technologies, Chennai, India. Rankraze is one of the leading digital marketing agencies in Chennai with over years of experience in working with many companies of varied range. We have a small but creative team who work passionately towards achieving our goal. You will have hands-on experience by learning & working on our marketing projects. The workshop will be instructed by successful digital marketers and by our team of experts.

Workshop Syllabus

MODULE 1: DIGITAL MARKETING INTRODUCTION/BASICS
  • Digital Marketing Introduction
  • Digital Marketing Vs Traditional Marketing
  • Why Digital Marketing is Important?
  • Digital Customer Journey
  • Types of Digital Marketing
MODULE 2: WEBSITE HOSTING & CREATION (WORDPRESS)
  • How to buy domain & host your own website?
  • Creating A Simple Website using WordPress
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
  • Introduction To Search Engine Optimization
  • Ranking Factors for Search Engines
  • Types of SEO
  • Indexing & Crawling
  • On Page Optimization
  • OFF page Optimization
MODULE 4: Google My Business - Local SEO
  • What is Google my Business?
  • How to Create a Local Listing in Search Engine?
  • Steps to verify the listing
  • Things to Check in Google My business dashboard
  • Google Reviews
  • Case Study
MODULE 5: GOOGLE SEARCH CONSOLE & GOOGLE ANALYTICS:
    • What is Google Search Console?
    • Adding site and verification
    • Submitting Sitemaps & Indexing
    • Search queries analysis & External Links report
    • Crawls stats and Errors
    • How to Set Up Google Analytics & Install the Tracking Code On Your Website
    • What is Google Analytics & How it works
    • How to Analyze Real-Time Reports
    • How to Analyze Audience Reports
    • How to Analyze Acquisition Reports
    • How to Analyze Traffic Sources Reports
    • How to Analyze Behavior Reports?
    • Visitors & Demographics
    • How to Set Up Goals in Google Analytics
    • How to Set Up Ecommerce Tracking in Google Analytics
MODULE 6: SEARCH ENGINE MARKETING – Google Ad words