General Knowledge:

• Understanding of PPC Campaigns
• Understanding of advertising on Google,Facebook, Linkedin and Twitter

Experience: 1-3 years of experience in:

• Planning, implementing and reporting the performance of PPC campaigns for multiple clients
• Keyword research and analysis
• Media Planning
• Budget optimization

Platforms:

• Google Marketing Platform
• Specifically – Google Adwords (Display, Mobile App, Video) and Analytics
• Bing Editor

Qualities:

• Constant monitoring of performance of multiple campaigns
• Attention to small details
• Updated on the latest trends on the above mentioned platforms

Responsibilities:

• Set up and run large scale PPC campaigns
• Optimise performance to increase reach, generate leads and transactions and reduce cost. (multiple optimisations in a day – if needed)
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website traffic flow and provide regular internal reports.
• Create performance reports with recommendations for improvements.
• Intra-team coordination to understand how the campaigns can yield more quality leads