Europe Study Centre

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Digital Marketing For Education Consulting Firm

How We Helped ESC Generate 4 Cr Rupees In 15 Months With Just 17  Lakh Rupees Ad Budget? 

About ESC

Europe study centre is India’s premier ISO accredited education  consulting company engaged in Students recruitment and actively  involved in the promotion of Immigration abroad. 
 
Abroad Education Consulting is a heavily crowded market with huge  competition. College graduates see 100s of “Study Abroad” everyday. So  it’s not easy to stand out from the competition. It’s not easy, but it’s  possible. We did it. 
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Project Info

  • Industry  : Study Abroad Consulting | Overseas Education
  • Category : Marketing, SEO Service
  • Client : Radius Theme
  • Published : July 01, 2019
  • Website : https://github.com

The Struggle

The Real Challenges

Case Result

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    About ESC 

    Europe study centre is India’s premier ISO accredited education  consulting company engaged in Students recruitment and actively  involved in the promotion of Immigration abroad. 

    The Struggle 

    Abroad Education Consulting is a heavily crowded market with huge  competition. College graduates see 100s of “Study Abroad” everyday. So  it’s not easy to stand out from the competition. It’s not easy, but it’s  possible. We did it. 

    The Real Challenges 

    Campaign Objective 

    Challenges 

    The Big Idea  

    Targeting students alone didn’t help ESC to get leads consistently. So we  uniquely targeted parents aged between 40 and 50 on Facebook. Lead  cost reduced by half and ESC got more leads consistently. 

    The Execution 

    We laser targeted parents and students separately on Facebook with  direct response ad creatives. The messaging, images, and copy resonated  with our target audience resulting in huge number leads for optimum ad  budget. 

    Platforms Leveraged

    Transformation of ESC  

    We helped ESC generate 4Cr in revenue within 18 months. This paved  way for expanding their Chennai branch and scaling it with ease. 

    The Results

    + 21,000 

    Leads Generate

    16.81 Lakhs

    Ad Spent

    26.06 Lakhs

    Reach

    23 Million 

    Impressions

    2 Lakhs 

    Engagement

    24

    Return On Ad Spend

    4 Cr+ 

    Revenue Generated