Europe Study Centre
Digital Marketing For Education Consulting Firm
How We Helped ESC Generate 4 Cr Rupees In 15 Months With Just 17 Lakh Rupees Ad Budget?
Europe study centre is India’s premier ISO accredited education consulting company engaged in Students recruitment and actively involved in the promotion of Immigration abroad.
Abroad Education Consulting is a heavily crowded market with huge competition. College graduates see 100s of “Study Abroad” everyday. So it’s not easy to stand out from the competition. It’s not easy, but it’s possible. We did it.
The Real Challenges
The Big Idea
Targeting students alone didn’t help ESC to get leads consistently. So we uniquely targeted parents aged between 40 and 50 on Facebook. Lead cost reduced by half and ESC got more leads consistently.
We laser targeted parents and students separately on Facebook with direct response ad creatives. The messaging, images, and copy resonated with our target audience resulting in huge number leads for optimum ad budget.
Transformation of ESC
We helped ESC generate 4Cr in revenue within 18 months. This paved way for expanding their Chennai branch and scaling it with ease.