Digital Marketing for ILY
Industry - FOOD
There are many companies in the market selling idle/dosa batter and to make ily dry flour stand out in the crowd was a challenge but we did it and made ily dry flour part of people’s lives.
The Real Challenges
The Big Idea
Our target audience was housewives and working professionals and with help of Facebook and YouTube we were able to target our audience and got good results
Transformation of iLY
We helped iLy in creating the ‘know-how’ about the product. We got 3000+ ily app installations in a month and close to 2,00,000 views for our bilingual video ads