IRQS Case Study – Digital Marketing That Truly Makes a Difference
Systems and Solutions Pvt. Ltd which in turn is a subsidiary of Indian Register of Shipping (IRS). IRQS
helps organizations bag ISO certification. Apart from certification, IRQS also offers various training
related to management systems.
IRQS came to us hoping we could develop an aggressive SEO strategy and campaign management that
could help them increase visibility, build relationship with potential customers, increase monthly
revenue, and reduce the Cost Per Lead (CPL).
With a clear understanding of what was at stake, RankRaze set about crafting a solution that could make
a bottom-line difference for IRQS. It was only a matter of months before IRQS was not just surviving, but
thriving with a long line of customers.
How did we do it? Here’s comes our success strategy
had no idea where to begin. They primarily had grown their sales through word-of-mouth and other
conventional marketing techniques. However, they wanted to explore digital marketing.
IRQS wanted a partner that would guide them through the digital marketing landscape and help grow
So, we had to start everything from scratch and give them the desired output within the specified time.
1. Getting SEO on track
improve user experience, and reduce bounce rate. We optimized the site by including long-tail
keywords, uncovering user intent, organizing the site’s content, and creating online training calendar.
To achieve the goal of generating 1000+ leads for webinar, we created 2 stunning landing pages. While
creating landing pages, we experimented with different decisions until we landed on a variation that
was doing far better than the version our client had before coming to us.
This was the landing page they had for ISO 9001 Lead Auditor Training, our starting point:
referring domains. We also used exact anchor phrases to target relevant pages according to our core
2. Strategic PPC Campaign
3. Strategic PPC Campaign
We were pro-active throughout the strategy to gain new followers and engagement. Following up on
any queries in each country and responding to in a short amount of time, added to the success of our
Facebook ads strategy.