With the landing page set, it’s time to create ads so we can drive traffic and get signups for the webinar.
Pay-Per-Click (PPC) is an important digital marketing tactic that we use to drive more qualified traffic
and sales in a short period of time. IRQS approached us about a groundbreaking webinar that needed to
boost its enrollment numbers.
At RankRaze, we focused on creating varied campaigns that would appeal to a range of prospects (Ayush
product manufacturers, food sector, business owners, C-Level Executives and professionals), and used
target keywords for related webinar. This helped raise awareness of the webinar in previously
unengaged audiences.
Since we were starting from scratch we decided to place our focus on competitors’ keywords. This also
gave us insight into what the prospective customers might search for and helped us strategize how to
stand out from the competitors.
Once the campaigns begun, our PPC consultants tracked the progress of each campaign through
conversion and made use of that information to refine the ads. This helped us in targeting the prospects
with the most potential.
We initially started small. However, as we began to see ROI, we quickly started to scale their campaigns
and saw impressive returns on our efforts. Through our efforts, we were able to grow revenue by more
than 1 crore!
To get the best results through PPC campaigns, we at RankRaze strongly believe that routine
management, consistent monitoring, and keeping up with the trends are highly crucial. In addition to
this, other factors such as bid and budget management, ad copy and landing page optimization, and
keyword research are vital components of a successful PPC campaign.
Social media advertising is a key element of our digital marketing mix. For IRQS, we used our expert
knowledge in Facebook ads to reach and engage the target audience. Our main objective was to make
the target audience signup for the webinar. We used a wide range of assets like scroll stopping creative
and tweaked copy to increase the clicks and conversions on the ads. We were focusing mainly on the
pain points of the audience from India, Saudi Arabia, and UAE.
