Web video for website production leads the way
VIDEO MARKETING SERVICES IN CHENNAI, INDIA
In a fast-paced world, it is difficult to come up with new unique ideas to make your business stand out. Videos have been in the field of marketing since the start of television commercials in the early 1960s. However, in recent times, video marketing has become a huge asset for digital marketers around the world.
If you’re wondering how video marketing will benefit your business or how Rankraze can help you, continue reading.
Importance of Video Marketing
Here we have listed a few great benefits of video marketing and why you should do it for your business.
Videos increase your SEO ranking
Properly structured video content has great SEO value. Google gives more importance to the value provided to its users. If you have valuable content uploaded on YouTube, that increases your chance of ranking higher than your competitors.
Video builds trust and credibility
Video is the best way to create a personality for your company and your brand. It helps to connect with your customers and gain their trust. The more videos you have to help educate them about the product, the more you will earn their trust. When people trust you and your product, it will automatically start to convert.
Video marketing has a high ROI
Creating a video, recording, editing, etc., requires a lot of effort and sometimes it costs more than the other types of marketing. Even though, video marketing has been proven to have a high Return On Investment.
The video encourages social shares
92% of mobile users who watch a video on any platform share it with others. Social shares help in branding and establishing you as an authority in the subject.
Video appeals to mobile users
90% of people watch videos from their mobile phones. People like to watch videos online when they’re traveling or relaxing. This has highly increased the number of smartphone users over the past few years.
Video content has high engagement with the audience
Video provides great value to your customers. 70% of people buy a product based on their product videos. Video helps to explain everything about your product and engage with your audience.
Video boosts conversion rates and sales
Videos have a great way of influencing the audience into customers. Including a product video on your landing page can increase your conversion rates by 80%
Video is a great addition to your email marketing campaigns
Email headlines with the word video have a high number of click-throughs compared with text-only email marketing copy.
Why YouTube is the leading Video Marketing platform
YouTube has over 2 billion monthly active users (More than 2/3rd of the total internet users). YouTube is the most used social media platform after Facebook.
Youtube is a visual-based platform. The visual sense is the most dominant in the human body. Most information transmitted to our brain is visual. This is a huge advantage for businesses to convey information about their product and attract customers.
YouTube is the most trusted video marketing platform and its video optimization, SEO factors are highly beneficial for marketers in targeting content to a potential audience.This is why we highly recommend using YouTube for your Video Marketing services.
Few amazing Video Marketing statistics
If you’re still not convinced that you should take up video marketing
- YouTube has over 2 billion monthly active users.
- Almost 15% of YouTube’s site traffic comes from the US.
- 75 million people in the US watch online videos every day.
- 81% of 18-25 year-olds in the US watch YouTube.
- Viewers retain 95% of the message conveyed in a video. Whereas, viewers retain only 10% of the information in non-video content.
- 76% of marketers use video to increase their brand awareness.
- 82% of users watch video content on Twitter.
- People upload 500 hours of video content every minute!
- More than 500 million hours of videos are watched on YouTube each day.
- Over 70% of YouTube views are on mobile.
- 93% of video watchers in India are watching YouTube.
Our video marketing services
Rankraze is one of the leading Video marketing agencies in Chennai, India. We offer complete assistance in video production, post-production, animated video creation, promoting the video, Customer Relationship Management, etc.Some of our top Video marketing services include:
YouTube Marketing Services
We offer complete marketing services on YouTube. We focus on promoting your video organically across all social media platforms, optimizing your video for search engines, running ad campaigns to drive visitors, etc.
Complete guidance and assistance in coming up with a creative idea for your product, video production, audio-video recording, and editing. We produce the perfect video for your business, brand, services, and products.
Video Promotion across all platforms
Promote your YouTube video can be as tricky as creating the video. Creating a great video and going unnoticed is the same as not creating one. We will take care of the complete marketing services to make the video reach a huge potential audience.
Customized YouTube channel art
YouTube channel art is the banner image in your YouTube account. It should reflect your business’ personality, the design should be simple, and also convey what your page is about. We will create customized channel art for your account that reflects your business.
YouTube Video optimization
Just like how optimizing your website content will make you rank higher in search engines organically, YouTube works on Video Optimization. Our marketing team of experts will make sure your content is perfectly optimized to reach google’s ranking factors. This will increase your video traffic, and in turn, will increase your website traffic organically too.
Video Integration with Google Analytics
We have years of experience in digital marketing. If we’ve learned one thing from all these years of experience, that is to track our growth, engagement, traffic sources to see what works best for us. We will integrate your YouTube account to Google Analytics to track your video marketing traffic and conversions. This way, you can understand what video content works better for you and your business and experiment more.
SEO for Videos
You may not have come across the term Search Engine Optimization for YouTube. But, it is one of the important factors of video marketing on YouTube. Optimizing the video and Search Engine Optimization for Videos are different. Worry not. We will take care of complete SEO for your video to help your video rank in Google and other search engines and drive website traffic too.
YouTube Community Management
When you’ve built a good number of YouTube audiences, managing the community is very important. Showing the people that you care and addressing any negative comments positively can be crucial but it is essential for customer retention.
This is why our community management team will take care of maintaining a healthy relationship between your business and its customers.
YouTube Reputation Management
Representing a brand or business on a social media platform should be professional and friendly. You are accountable for all your actions because you holed a reputation. We have a reputation management team that will focus on maintaining that as we’ve done for all our 100+ clients.
Being a top marketing agency, we know the in and out of digital marketing. We will run paid YouTube ad campaigns that will skyrocket your YouTube growth and website traffic.
Types of Video Marketing Content for business
Here, we’ve classified the different types of video marketing content a business can use to establish trust and authority. Video marketing content for businesses is generally categorized into three topics.
All these types of video content will speak louder about your business and your products than any other type of content to your audience.
Why choose Rankraze for Video Marketing
Rankraze is one of the leading video marketing companies in Chennai, India. Our years of experience in digital marketing has enabled us to help hundreds of clients with successful video marketing content and strategies. Some of the key points on why you should choose us to get the best video marketing services are:
- One-stop solution for complete digital marketing
- Produce video marketing in the most cost-effective way
- Drive high Return On Investment
- Attract customers with great content
- Promote video across all social platforms and websites
- Integrate YouTube videos in social media content to drive traffic
- Build a strong customer base with high conversions
- Increase viewers and Gain brand exposure
- Creating and managing videos
- Managing customer relationships and reputation
- Optimize your videos to drive traffic
- Optimize your content for search engines
We have a team full of creatives who are always on the lookout for ideas, innovations and marketing strategies. We aim to spread your business’s online presence across huge potential audiences.
Our other Digital Marketing Services
Rankraze has helped over 160 businesses succeed in digital marketing by offering various services like,
- Search engine optimization
- Search engine marketing
- Pay Per Click Marketing
- Social Media Marketing (Organic & Paid)
- Online reputation management
- Content marketing
- Website Hosting
- Web Analytics
- Video Marketing
- App development, etc.