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video marketing

Why Video marketing is an ultimate tool to increase your traffic?

It is not  perfect fit for everyone.

The first thing is you have to find out what works for you.Because you are the only person who knows your audience and your budget.

Rankraze has helped a lot of clients to create engaging videos to skyrocket their revenue. I have collected all the vital information and crafted this blog exclusively for you

Video is a Superpower

Google loves to rank videos more than text content. A good video can take you to the top of Google SERP. It also improves your SEO. No other media can engage people like Videos. 64% of buying decisions are made by customers after watching the product video. 30 Million people visit YouTube every day. People are swarming on YouTube. You don’t want to lose visitors.

Things to consider whether a Video is the best fit for your business.

How Much Money  You Have to Spend? Less Investment Creating videos with your Smartphone and sharing it can make it viral. The investment is very less. But this is not going to work for everyone.

A travel blogger can do this. It’s not good for a software demonstration.A professional video costs you a lot of money. You have to hire a person who knows to capture best videos. The equipment price is very high nowadays. Video editing needs a fair share of the amount.

Learn Yourself

You should be ready to get your hands dirty if you are willing to do everything on your own. Just buy a good camera and start shooting. Purchase a video editing software and master the art of video editing. It takes time, but it’s worth investing.

Who Is Your Audience?

Content is the King. Leading marketing experts consider YouTube as powerful as Television. If your audience is younger, you should try video campaign first. Video quality plays a huge role in engaging visitors.

Everything can’t be made into a video. A lot of money will go in vain if you produce boring videos. You should be confident that your product or service can be translated into a compelling video.

What Kind of Videos Work?

Plenty of options are out there. Here is the list of options that may work for your brand.

➔ Events
➔ Instructional videos
➔ Product reviews
➔ Interviews
➔ Vlogs (Video Blogs)
➔ Talk shows
➔ Webinars
➔ Testimonials
➔ Game shows
➔ Demonstration videos

Think outside the box and try something unique and ambitious. It may do wonders for you.

Is Video Marketing Right for You?

Video is a proven technique to boost your business. That’s good news.
But video is not for everyone.

There are factors that influence: Your audience, Your involvement to create videos regularly and mainly Your budget.

Try and Test video marketing for your brand. Initially, don’t invest in
creating videos by yourself.

Hire a professional who can understand your brand and your audience and create videos relevantly. See if this work for you.

Who knows? Your brand may become the official sponsor of next IPL
season. That’s the power of Video Marketing.

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