What is digital marketing? Digital marketing refers to marketing techniques that make use of digital media channels. Nowadays, much of marketing is tending towards becoming “essentially digital”. When we consider digital marketing the first idea that comes to mind is the conventional form, through the internet. But it would be a mistake to forget mobile phones, tablets, GPS and other connected devices. It’s unnecessary to start by explaining the importance of digital marketing, because if you have found this article that means you’re already aware of its importance and you are trying to find out about the latest trends in 2018. Let’s try to satisfy your curiosity! – What are these digital marketing trends? The main digital marketing trends in 2018 are not totally new. Some of them have already existed for a few months or even years.Let’s take a look at these trends:
1.Immersive Marketing (Augmented Reality (AR) or Virtual Reality (VR)):
2.Video Live Streaming:
3.Big Data and Data Visualization Tools:
Nowadays we have access to so much data, but our brain cannot keep up and understand everything, so we will increasingly rely on tools to help comprehend the data.
Native Advertising also a common trend this year, and maybe, even more, sneakier than before (or should we just say “more effective” in attracting attention?!) – Dense Content: by providing useful content for customers, trying to share information in a way that offers a unique experience. After analyzing these different trends, one question comes to mind: Do these trends also arise in the market? Let’s check if the trends in the market are the same as those in the general market:
Content Marketing: Such as strong and personalized customer focus, quality content, word-of-mouth and influencer marketing – Video Live Streaming – As always WeChat is becoming stronger than ever.
User experience: responsive designs for mobile, iPad, and desktop screens.
Focus on the local market: the international companies will have to adapt their offer, services, and products to the Chinese local market.
Let’s see study cases – A successful case study: