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Local SEO in 2018

In 2018, attracting consumers to your mortar and brick store or service business doesn’t rely on eye-catching signage or a man in a hilarious costume wearing a sandwich board. With the majority of shoppers checking smart phones for the closest boutique or restaurant when they are out and about, local SEO online pushes to the forefront of all your marketing efforts.

Local SEO, a collection of optimization methods designed to target a specific geographic location, does not have to be complicated if you focus on what your targeted consumer base wants when they go looking for a place to shop, eat, stay, or find services.

NAP stands for name, address, and phone number, and in order to benefit your company’s local SEO standing, it must be absolutely identical everywhere it shows up online. Errors, typos, or sometimes using “Avenue” and other times using “Ave” actually, hurt your rankings.

Google senses something not quite right and penalizes your listings. In case you’ve not enforced consistency from the start, there are tools or internet search engine techniques to assist you in finding and corrects all directory listings along with other mentions on the web. Remember to enhance your business identity with matching logos, color schemes, and descriptions as well.

Everywhere your company shows up online needs proper optimization for best results. Provide quality content with a proper keyword strategy, clean code, and optimized graphics. This also means picking the right keywords and optimization techniques for every location you do business in geographically. If you have a store with 3 locations, everyone must have a separate, but connected on-line presence.

Learn what people search for and use that information. Remember that many use location automatically with GPS or pre-selected city, state, or zip codes on mobile devices to search for a type of business “Near me”. Although more backlinks are better, the quality and location specificity of the links you get matter more for local SEO.

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