Search Engine Optimization (SEO) is one of the proven means to enhance traffic to a website. It is achieved by obtaining a high rank on the search engine result page (SERP) of search engines including Google, Bing, Yahoo among others. Through technical SEO, ON Page SEO and OFF Page SEO website position can be improved on SERP. In the next section of our blog, we will take a closer look at what is off-page SEO and we will understand the 20 things that one must know of off-page SEO strategies for 2022.
What is off-page SEO?
Off-page SEO can help make the website popular on the internet to gain more visibility. While on-page SEO is used to garner visibility in search engines, off-page SEO techniques can help in enhancing the website position on SERPs.
Off-page SEO techniques can help in getting backlinks from other websites. To break it down, let us assume that the intention is to improve the ranking of website ‘A’. One of the ways to achieve this is to get backlinks from website ‘B’ and ‘C’ to website ‘A’. Thus, websites ‘B’ and ‘C’ are giving valuable votes for website ‘A’. There are a few aspects that one must have in mind while acquiring the backlinks for your targeting websites.
Three important aspects to consider while acquiring the backlinks for your targeting websites include:-
- Relevancy: The website form where backlinks are obtained must be relevant to your domain.
- Authority: Do check about how well the website is established and you could also determine their backlink profile.
- Reputation: Reputation is measured based on the amount of traffic the website receives and the overall reviews the brand receives.
Now that we have understood what is off-page SEO and what are the important aspects to consider while acquiring the backlinks for your targeting websites, let us dive into the 20 Things You Must Know About Off-Page SEO Strategies for 2022.
20 Things Off-Page SEO Strategies for 2022
1. Churning shareable and quality content
In digital marketing on the whole and in search engine optimization, content is the king. Thus, creating quality content is one of the best ways to generate an increasing number of organic backlinks to a website or blog. Through research, content can be updated.
2. Influencer outreach
Influencers have a lot of visibility in the online space. Once you create content that is worth sharing online, you can reach out to influencers in your domain, request them for backlinks from their blogs to yours. While obtaining backlinks, it would be great if you could obtain links from relevant domains.
3. Make a contribution as a guest author
Quality sources invite blog posts from guest authors. You could consider writing a research piece and submitting it as a guest blog post. Instead of focusing on the quantity of backlinks, you could consider focusing on the quality of backlinks. Additionally, you can post at regular intervals on the same guest blog site.
4. Building broken links
Broken link builder is one of the off-page SEO techniques. However, it is time-consuming and at the end of the day, it surely is worth the effort and time. As part of this, you need to have an eye on other blogs and identify the broken links. If you come across any broken links in a website, you could reach out to the website owner and request them to replace the respective broken link with your website link.
5. Local citation
Local citation is counted as one of the easiest off-page SEO techniques. Profiles on top-rated local citation websites like Google My Business, Yelp, G2, Capterra, and Crunchbase are created and backlinks are obtained. A word of caution while working on the local citation technique you may want to ensure that the profiles on the various platforms are updated from time to time with latest information about your brand. Business related content, images and videos can also be added to the profiles.
6. Maximise on the brand conversion mention
Brand mention means bloggers mention your brand in their piece of writing without leaving a reference link to your website. Once you identify such mentions, you can capitalise on the opportunity. You could reach out to the author, express thanks for mentioning your brand name and further request for the clickable link.
7. Optimise internal linking
Proper internal linking strategy can go a long way in improving the indexing rate of your website. Furthermore, enhancing the website’s indexing and crawl rate can help in increasing the ranking of your new blogs and website pages.
8. Social media engagement
Keeping the engagement alive on the various social media platforms is one of the major off-page SEO techniques. Ensuring that the business profiles are active on social media channels can help in growing business besides working as one of the ways to obtain more backlinks.
9. Social bookmarking sites
One of the best ways to divert high traffic to a blog post or a webpage is to bookmark it on popular social bookmarking websites. The various social bookmarking sites also double up as one of the best platforms to promote a website.
10. Forum submission
Actively participating in the various search forums which are related to your business and make connections is also one of the reliable off-page SEO strategies. Digital marketing experts also recommend answering users’ questions, sharing suggestions and advice
11. Blog directory submission
It may be noted that blog directory submission is making a constant effort to build backlinks. Thus, one must select an effective directory and choose a proper and appreciated backlinks. This initiative, besides being time consuming, can give outstanding results that can stand the test of time.
12. Article submission
Yet another method to gain backlinks to your website is to submit articles in a high PR article submission directory. A word of caution while doing so is to ensure that the content is great in quality and as unique as it can possibly be. On the flip side, content which is not good on quality and has keywords stuffed could face rejection. Thus, it is advised to opt for the appropriate category and most importantly ensure that the content is submitted with a good and attractive title.
13. Question and answer
High traffic can be diverted to your website from question and answer websites. The first step to achieve this is to register with high question and answer sites and identify questions that are related to your brand, blog, website and business. Next, you can submit an answer for the identified and selected questions. Lastly, it is advised to leave a link to your website that can help in gaining visibility.
14. Video submission
Video submission websites also double up as a platform that can make your videos more than just popular. While submitting videos, you can ensure that the respective video(s) have a good title, descriptions, tags and reference links. Video submission websites have high rankings, thus, it is also one of the best ways to obtain quality backlinks.
15. Image submission
Image submission on reliable image submission websites is yet another method of gaining quality backlinks. One of the sure ways to achieve this is to optimise the images that are submitted. While submitting images you must ensure that they have the correct URL, description and title tag.
16. Infographics submission
Infographics submission can also help in diverting traffic to your respective blog and website. While submitting infographics, you must take care and ensure that you leave reference links to your webpage or blog. It must also be noted that the infographics size submission may differ from one website to another.
17. Document sharing
Many websites accept submission of documents and this can help in getting backlinks to your website and blog. Thus, you must work on creating documents that are related to your business and brands, convert them in the PDF or PPT format and submit them to the websites that accept document submission. While working on the documents, you must ensure that its content is original and it is great quality.
18. Press releases
Websites that accept press release submissions can also be one of the perfect mediums to generate backlinks. Taking into consideration the guidelines of the website, the press release must be drafted in the format and submitted in a format that is accepted by the website.
19. Web 2.0 submission
Web 2.0 is counted as yet another means to create subdomains in high domain authority websites. Popular sources include medium.com, tumbler, blogger, wordpress among others. While working on Web 2.0 submission, you can make sure to keep the content original and great on quality, update the website on regular intervals and construct a backline for the published article.
20. Take the help of Google my business
Google my business is one of widely used free products. Furthermore, the platform can be optimised to obtain the best local SEO results. There are many places from which you can optimise both content and links such that we easily generate social traffic and strengthen brand awareness. While working on the Google my business platform, one must take care to ensure that the product description has about 250 characters. Also it would be great if you have a constant eye on the reviews and reply to them. Additionally, the posts and images must be constantly updated.
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