RankRaze Technology
Digital marketing agency in Chennai

Top 10 Best Digital Marketing Strategies For Startups In 2022

Are you starting a business with an idea? The digital marketing industry is evolving quickl y. Some marketers even say that two years rather than fifty have seen the most innovation in digital  marketing. But did you know that 90% of Indian startups shut down within 5 years after their first few years of operation? You are mistaken if you believe that they stopped operating because they ran out of money or fresh ideas. Actually Digital marketing services in chennai are now booming.

The majority of startups today use Digital marketing services. However, not all of the tools in the arsenals of digital marketers are equally potent. While some digital marketing techniques are a huge miss, others aren’t even close. In this blog it has been clearly mentioned the 10 Digital Marketing Strategies for Startups in 2022.

1. Influencer Marketing

Influencer marketing is a form of social media promotion that makes use of specific products and endorsements from influencers, or people with large social followings who are recognised as authorities in their fields. 94% of marketers in a survey believed influencer marketing to be becoming a trend in the next 12 months. “Even in the next 12 months, 84% of marketers are expected to launch an influencer marketing campaign” stated in a study.

Your brand should first compile a list of influential people in your sector who have followers from your target audience. Then, make contact and establish a social media connection with each of these people. The next step is for your brand to develop a campaign with each influencer to spread the word about your goods or services in return for payment. For Influencer marketing in Chennai can contact one of the best Digital marketing agency ie. Rankraze Technologies pvt.ltd.

2. Google My Business

Make it easier for your customers to find your business via digital marketing strategies. And our Digital marketing company in Chennai is the expert on Google My business. Moreover Google My business is one of the important parts in digital marketing strategies. Making it simpler for clients to find your company is a key component of your digital marketing tactics for startups. Nowadays, many business owners use Google’s free service to enhance their profiles on Google Maps and Search. You may use Google My Business to communicate with consumers by asking them to provide reviews in addition to providing them with company information. 

However, while putting digital marketing strategies into practice, you should take into account and contrast some of the well-liked Google My Business alternatives. These websites offer alternatives to contribute customer feedback and product reviews, while others let you publish business information. By building profiles on several sites, you may strengthen your startup’s online presence.

3. SEM (Search Engine Marketing)

The smartphone design will improve your website’s visibility and rating on popular search engines in addition to offering an excellent user experience. But in order to regularly create and convert more leads, you must utilize an SEO strategy in digital marketing startegy. You must consider both the newest search engine standards and the newest SEO trends while optimizing the website for search engines in 2022.

By utilizing both on-page and off-page SEO strategies, your digital marketing strategy must also increase the website’s search exposure. Examples include optimizing a web page’s text, title tag, URL, and images using on-page SEO strategies. By utilizing off-page SEO strategies, you must simultaneously increase the web page’s relevance, popularity, credibility, and authority.

4. Social Media Marketing

For startups, social media marketing is a great way to spread the word about their business and build their brand. It takes more than simply likes and follows to build an online community of people who share your brand’s interests. 90 percent of marketers concurred that social media is crucial to their companies, according to a Social Media Examiner research. 89 percent of respondents said social media has boosted their organizations exposure. The actual challenge, though, is how to effectively use the various social media platforms to promote your company online and have your social media campaigns be a success. 

LinkedIn is essential for B2B businesses. Even among younger groups, Instagram is becoming more and more popular than Facebook. Facebook is still widely used and has several options for company profiles.

5. Content Marketing

No matter what kind of material you produce, whether a blog post, an infographic, a PowerPoint, etc. Each item should enhance your brand. The buyer’s journey’s many stages are followed by the practical content strategy as it is planned. By doing this, you can make sure that the material you produce is beneficial to both your present and potential clients.

You can create more material for your website’s blog and social media channels with the help of content marketing, a useful digital marketing strategy  for startups. Your SEO and SMO activities are supported by content marketing as well.

6. Email Marketing

One of the most important and cost-efficient methods for accelerating startup growth is email marketing. Email marketing has the highest ROI (Return-On-Investment), which is about 40 times, according to a study. It means that for every rupee you invest, you will receive a return of higher revenue. However, failing to use email marketing means you are losing out on customers.

Email marketing is not a common startup emphasis. But one of the few digital marketing strategies that you may begin using before launching your actual product or business is email marketing.

7. YouTube Marketing

Google is at the top, followed by YouTube marketing. It categorizes you to learn that YouTube is the second most used search engine worldwide. There are currently around 270 million active users of YouTube in India. This is a great justification for businesses to use YouTube to connect with their target market.

According to the observations, many businesses have not yet incorporated YouTube marketing into their entire digital marketing plans. A carefully thought-out YouTube marketing campaign could produce outstanding results for your startup’s marketing efforts. It’s no secret that YouTube Marketing has aided many businesses and many Digital marketing agencies in Chennai promote youtube marketing.

8. Video Marketing

The creation of both text-based and graphic content must be a priority when organizing content marketing efforts. But keep in mind that video material is more powerful than text and image content at capturing the attention of viewers and getting them to pay attention to the intended contents. Additionally, you can directly affect a customer’s choice to buy by releasing explanation films.

By introducing video marketing initiatives in 2022, your firm can increase its return on investment. The emphasis of the video marketing campaigns will be on using a range of videos to showcase and advertise your goods and services. Your digital marketing plans for startups must prioritize the production and dissemination of several sorts of videos, including explainer, testimonial, behind-the-scenes, and product demonstration videos.

9. PPC (Pay Per Click)

Results from SEO can take a very long time to appear. Google takes its time to determine the organic search engine ranks. It may take months or even years to reach the top of the search results if you work in a highly competitive industry. Businesses can use pay-per-click advertisements to spend a small amount of money putting their messaging in front of the right audiences and at the top of search results pages. This is an important step for a new company. You must create that essential brand awareness! 

10. Viral Marketing

Viral marketing, in contrast to other digital marketing techniques, calls for your startups to use customers to communicate information about a good or service online. You can successfully develop viral marketing campaigns using the social networking platforms without incurring increasing advertising costs.

However, it can be difficult for new businesses to encourage consumers to share information about a good or service through organic and word-of-mouth means. To produce content that users will increasingly share on social networking sites, you must think beyond the box. In order to convince people to visit your website and do the needed action, you must also include the proper message or Calls to action in the trending content.


There are many different methods and digital marketing strategies you may use to advertise your startup. However, you must comprehend your target market, their behavior, and the nature of your industry.

Startup marketing is not impossible, but due to the restricted resources, you must be certain before taking any action. To succeed, you must think differently from others and exercise creativity. For your startup marketing, you can also work with a business. Moreover, You can get in touch with one of the best digital marketing company in chennai  to get a customized digital marketing plan for your company.

Leave a Comment

Your email address will not be published. Required fields are marked *