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21 Free Tools To Kick Start Your SEO In 2023

Oftentimes when we think about SEO, the first thing that comes to mind is how much it costs. And while it’s true that website optimization can get expensive, there are actually a number of free tools that can help you get started. 

In this blog post, we’ll be looking at 7 free SEO tools that can help you with everything from keyword research to rank tracking. So whether you’re on a tight budget or just getting started with SEO, these tools will come in handy.

Let’s get started!

Understand SEO

SEO can seem complicated and daunting, but it doesn’t have to be! By learning the basics of SEO, you can set your website or blog up for success. And once you get the hang of it, optimizing your content for search engines can be easy and even fun.

When talking about SEO, people usually think it’s all about ranking on google and getting organic traffic but there’s so much more to SEO than that. SEO is also about making your website user-friendly and accessible for everyone.

SEO is about improving your website so that it can rank higher in search engine results pages (SERPs), and a few factors contribute to this. Some of the most important factors include your website’s content, keywords, links, and overall design. Optimizing your website for these factors can improve your website’s ranking and visibility, and ultimately drive more traffic to your site.

In this article, we’ll introduce you to 7 free tools that can help you with
Keyword Research
  • On-site optimization
  • Technical SEO
  • Domain Analysis
  • Rank Checking
  • Link Building

Keyword Research

As a marketer or SEO professional, keyword research is one of the most important things you can do to ensure your success. 

There are a variety of keyword research tools available on the market, both paid and free. While the paid tools offer more features and functionality, the free tools can still be quite helpful in identifying relevant keywords for your website. Here are four free keyword research tools that can help you get started:

1. Google AdWords Keyword Planner
Google AdWords Keyword Planner is a great tool for finding keywords that are relevant to your website and business. It helps you to identify the best keywords to target, measure the competition for each keyword, and find related keywords.
To get started, enter the domain name of your website, the main topic of your content, and the target audience for your content. The tool will then provide you with a list of suggested keywords.
Select the keywords that are most relevant to your content and your target audience. Next, create a campaign for each keyword. set a budget and a target CPC (cost per click) and click “Create Campaign”.
Now, it’s time to get started promoting your content with relevant keywords. Use your campaign’s landing pages to promote your content with the keywords you selected. You can also use Google AdWords to promote your content through ads.
 
2. Google Trends
Google Trends is a great tool for tracking the popularity of keywords over time. This can help you to see which keywords are becoming more popular and which ones are losing popularity.
To use Google Trends, all you need is a Google account and the keyword that you’re researching. Once you have these two things, all you need to do is go to Google Trends and input the keyword that you’re looking into.
Google Trends will then display a graph showing how often the keyword has been searched for over the past few years. This information can be useful in order to figure out how popular the keyword is and whether it’s worth focusing on in your marketing efforts.
 
3. SEMrush
SEMrush is a great tool for finding profitable keywords and competitor insights. It offers a range of keyword research tools, including a keyword density tool and a competitor research tool
One of the most important tools in SEMrush is the Keyword Planner. This tool allows you to enter a keyword or phrase and see how many monthly searches it ranks for, what the competition is, and how much money you could make from it.
Another great tool in SEMrush is the AdWords Keyword Tool. This tool allows you to enter a keyword and see how much money Google is advertising for it, what the competition is, and how many monthly clicks it is getting.
Overall, SEMrush is a great tool for finding profitable keywords for your website and blog.
 
4. KeywordTool.io
KeywordTool.io is a free online keyword research tool that allows you to find the right keywords for your website. You can use the tool to research keywords for your website’s content, titles, and meta tags. The tool also provides data on keyword difficulty, search volume, and CPC.
To use KeywordTool.io, simply enter a keyword into the search bar and click “Search.” The tool will then generate a list of related keywords. You can then sort the results by relevance, search volume, CPC, or other criteria.

On-site optimization Tools

When it comes to website optimization, the most important thing is to start with what your site is doing right. This is why it’s so important to have an on-site optimization audit. This will help you identify what your website is doing well and what could be improved.

Once you have a good understanding of your website’s strengths and weaknesses, you can start to focus on on-site optimization tactics. There are a lot of different ways to optimize a website, so it’s important to choose the approach that works best for your site and your audience.

There are a lot of on-site optimization tools available online, but which ones are the best? And more importantly, which ones are free?

Here is a list of the best free on-site optimization tools that will help you improve your website’s performance and rank higher in search engine results:

– Google PageSpeed Insights: This tool from Google analyzes your website’s speed and provides recommendations on how to improve it.

– YSlow: This tool from Yahoo! analyzes your website’s performance and provides recommendations on how to improve it.

– WebPageTest: This tool tests your website’s performance on multiple browsers and devices.

– GTmetrix: This tool analyzes your website’s speed and provides recommendations on how to improve it.

All of these tools are free to use and can be very helpful in improving your website’s on-site optimization.

Technical SEO

Technical SEO is the process of optimizing a website for search engines so that it shows up higher in search results for specific keywords. 

This is done by ensuring that the website is well-structured and written in a clear and concise manner, using keywords and phrases that are relevant to the topic and audience. 

Additionally, it is important to make sure that the website’s images, coding, and overall design are optimized to improve click-through rates and overall user experience.

While the basics of SEO will always remain the same, the tools and techniques that we use to get the job done are constantly changing. So, what are the best free technical SEO tools for 2023?

Here are a few that we think are worth keeping an eye on:

SEOquake: This tool is great for on-page analysis and helping you to identify any technical SEO issues that your website may have.

Google Search Console: This is one of the best technical SEO tools out there, and it’s provided by the biggest player in the game: Google. GSC provides Search Engine Optimizers with valuable insights regarding their website’s performance in Google’s search engine which means by which you can learn about and fix website errors, optimize your content, and track your overall SEO progress.

Screaming Frog: Screaming Frog is a desktop program that allows you to crawl websites’ links, images, CSS, scripts, and apps from an SEO perspective. This is one of the most comprehensive tools in the market, and it’s especially helpful for auditing a website’s Technical SEO health.

Domain Analyzing

Domain analysis is the process of identifying the different types of users that will interact with a website, and understanding their needs and wants. This information is then used to create a website design that is optimized for each type of user. 

There are three main types of users that a website must cater to in order to be successful: 

1. Local Users: These are the users who are physically located within the boundaries of the website’s target market. 

2. Regional Users: These are the users who are located within a specific region, such as a country, state, or city. 

3. International Users: These are the users who are located outside of the boundaries of any specific region or country.

When you are launching a new website, it is important to choose the right domain name. Not only should it be descriptive of your business, but it should also be easy to remember and pronounce. And if you want to get really savvy, you can use a domain analyzing tool to help you choose the perfect domain for your needs.

There are a variety of domain analyzing tools available online, and many of them are free to use. In this article, we will share with you a list of the best free domain analyzing tools to help you choose the perfect domain for your business.

Domain Name Analyzer: This tool allows you to check the availability of a domain name and see how it would look if it were registered.

WHOIS Lookup: This tool allows you to look up information about a domain name, including who owns it.

GoDaddy Domains is a free domain analysis tool that provides information on domain name, website traffic, and keywords.

Rank Checking Tools

If you want to track your website’s organic search ranking, you need to use rank checking tools. Rank checking is the process of tracking where your website appears in search engine results pages (SERPs) for specific keywords.

There are a number of rank checking tools available, but not all of them are free. Here are three of the best free rank checking tools:

1. SE Ranking

2. SERPWatcher

3. AuthorityLabs

Of course, there are paid options available as well, but if you’re just getting started or working with a limited budget, these free tools can be a great option.

Link Building Tools

If you’re serious about SEO, then you know that backlinks are important. But what exactly are backlinks and why are they so important? Backlinks are simply links from other websites to your website. But they’re not just any old links – they’re links from high-quality websites that are relevant to your niche.

Google looks at backlinks as a vote of confidence. The more backlinks you have from high-quality websites, the more likely you are to rank higher in search results. That’s why backlinks are so important for SEO.

There are a number of ways to get backlinks. You can reach out to other website owners and ask for a link, you can post guest articles on other websites with links back to your site, or you can use link building tools.

There are a number of free link building tools that can help you do this. Here are a few of the best:

– Google Search Console

– Moz Open Site Explorer

– Majestic

– Ahrefs

Get Prepared to Be Found

The SEO tools we suggested are just a starting point for getting your website prepared to be found by potential customers. By following our advice and getting a free quote from us, you can be well on your way to better SEO and increased traffic. Thanks for reading! We hope the free tools we suggested will help you generate better traffic to your site. 

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