IRCLASS
Digital Marketing For Certification Body
How We Generated 2354 Webinar Registrations In 10 Days Using Social Media Ads
Industry
- Certification Body
- Training Institute
About IRQS
IRQS is a leading certification body that helps organisations to gain ISO certification. With 46 years of experience, IRQS has helped 5000+ clients across 16 countries to get ISO certified. They also offer training to professionals across the globe. So far, they have trained 10,000+ professionals and transformed their career.
The Struggle
Though they were getting leads at a low cost, IRQS wanted to build a valuable relationship with potential clients and reduce the CPL even further.
The Real Challenges
- The market is crowded with too many webinar pitches and IRQS needed a solid strategy to stand out.
- IRQS wanted to generate 1000+ leads within 10 days, such short notice.
Campaign Objective
- Attract business owners, C-Level Executives and professionals with the right messaging.
- Generate 1000+ webinar registrations in 10 days using Social Media ads.
The Big Idea
Create a neat and beautiful landing page for 2 webinar campaigns (ISO 9001 Lead Auditor Training & FSSC 22000 Certification).
Create scroll stopping creatives with clear messaging. Create an email drip campaign to nurture and motivate the registrants to attend the actual webinar.
The Execution
We used Facebook and Instagram to target professionals who are interested in Lead Auditor training & Certification. Test multiple ad creatives, audiences and copy to find the ultimate winner.
We targeted audiences from India, Saudi Arabia, and UAE.
Platforms Leveraged
Transformation of IRQS
We helped IRQS generate 2354 webinar registrations in 10 days. Almost 60% attended the webinar and they closed 2% of the attendees. Huge ROI and massive revenue boost.
The Results
+ 2354
Webinar Registrations
Rs. 28,115
Ad Spent
282 K
People Reached
Rs. 11.94
Lead Cost Reduced By
354%
Lead Cost Reduced By
